🚨 Agriculture is a complex beast that if you want to address, you need to play at the intersection of 3 aspect within bounded region.  🎖️ Why it matters?  As an agri- startup you are bounded by region of operation. Dealing with agriculture, society and economics of the region in primary farming ecosystem.  Today, the distress prevails because the price regime incentivises quantity (yield) above everything which makes many farms non economical due to small land holdings.  We have transitioned from food security to food surplus nation. Yet, the majority of small and marginal farmers are still ill prepared to tackle the onslaught of climate change in addition to land, labour and capital problems.  🌀 Go deeper  Jeff Bezos has this famous quote about business strategy.  “It helps to base your strategy on things that won’t change. When I’m talking with people outside the company, there’s a question that comes up very commonly: “What’s going to change in the next five to ten years?” But I very rarely get asked “What’s not going to change in the next five to ten years?” If you are operating in the agriculture space. The landholding pattern of farms will not change for the next 10 years.  Then comes the fun and challenging part of making these farm lands economical without having the possibility of addressing the land issue. We have to start with this constraint and derive a strategy within it.  The cards you are dealt as an agriculture startup are not similar to building a SaaS business on the internet. It is best we derive our own understanding of value creation, scale and eventual success.  ## Relevant Reading ### [[Conclusion of masterclass in produce markets]] ### [[Solving for Novel Uncertainty]] **** Tags: #agriculture #legacy-domains #linkedin