### 🚨 Produce markets are distributed in terms of supply. Yet, thin in terms of trade. ### 🎖 Why it matters Thick and Thin markets is a concept postulated by Alvin E Roth, the 2012 Economic Nobel prize winner. Thick and thin depict the density of diverse options(people/businesses) of supply and demand in a two sided matching market. Dominant marketplaces in produce markets follow the pattern of Thin markets. To turn them into thick markets. It has to be based on bringing new supply or demand. Only, displacing the trade flow from Mandi(s) will not suffice any sustainable outcome. ### 🌀 Go deeper I am not the only one saying this. Competing with lean operators like Mandi agents in a low margin business like produce trade is very challenging. Rishi Pethe wrote a nuanced 2 part post on Thin markets with respect to commodity row crops market in US markets. 1. [117. Narrow (thin) markets in commodity row crops (part 1)](https://www.rhishipethe.com/sftw/117-thinmarkets1) 2. [118. Narrow (thin) markets in commodity row crops (part 2)](https://www.rhishipethe.com/sftw/118-thinmarkets-2) 3. [[Solving for Novel Uncertainty| My own version of Thick and Thin Margins post]]  ***