🚨 Producers realistically should be focused on either one of two things, growing produce or marketing their produce. 🎖 Why it matters The existing structure incentives them to focus on growing their produce. More in yield, the better. Local middle-agents, mandi(s)and collection centers provide them avenues to sell their produce. Benchmarked prices of the produce are applied locally and every produce harvested is relatively assessed from the benchmark price. 🌀 Go deeper Let’s suppose you the want the producer to change their behaviour and also do marketing of their produce. On what attributes should they start? Can they say, I have used least amount of chemicals while growing produce. There is no benchmark for it , though. Can they say, I have used a different seed that is nutritional in nature. There is no price for varietal difference for most produce. 3️⃣ Can they say, look at the physical attributes of the produce. In essence, grade. While the established marketplace channels has no such benchmarks but just a subjective assessment of the person buying and producer selling locally. #primaryfarmingecosystem ![[Twitter-Screenshot-What should producer focus on?.jpeg]] #linkedin #templates